I think revenue per click is too low

Average revenue per click that can be viewed in the statistics (in the RPC column) is an average computed by dividing the total revenue by the total number of clicks in the same timeframe. It also includes clicks without any direct revenue (paid per sale or referral), which tends to make the average price lower. It can take several days or even several weeks before sales are approved and taken into consideration in the statistics.

The revenue per click can vary a lot, depending on the topic, country, language, timeframe, and can go from several cents to several euros. Our engine is searching for the best combination of ads to display in order to optimise your total business revenue. It could be through the display of ads that bring little money per click but will get many clicks or at the opposite, ads with fewer clicks but better paid.


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