Why is the RPM changing?
RPM (Revenue per Thousand Impressions) is only a statistical calculation: it is the revenue in a period divided by the number of displays. It depends on your traffic profile (country, language, visitors who are seeing few pages or many, distribution of the traffic on the different pages of your site) and its evolution, but is also based on the evolutions of the revenue generated by the different ads. RPM can considerably change; especially if your traffic is low (an important and stable traffic usually leads to statistical “uniformity”.)Not found an answer to your question? Contact us!
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