Why is the revenue per click fluctuating?

Advertisers are using a bidding system for keywords: each ad has a different Cost Per Click, that depends on the keyword, the country and the language of the visitor and even on time as advertisers change their bids up or down.

Each click can be paid from several cents to several euros. Some ads are not paid per click but per acquisition or per commission; In this case, they will appear with a null revenue per click.

Our engine optimizes permanently the ads displayed in order to obtain the best revenue: in some cases, an ad more relevant (one that will generate more clicks) can generate more revenue in the end than an ad that has a higher cost per click.

So, don't focus too much on the revenue per click: it is only one component of your revenue with the Click-Through Ratio and other ways of payments.


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